This website page incorporates all the most recent data, insights, and developments you need that may help you understand how persons in Hong Kong use digital units and expert services in 2024.
*Advisory: we’re informed that usage costs in excessive of 100 percent of your populace, “suitable” inhabitants, and / or Net customers may perhaps look implausible, but we’ve elected to republish supply data “as is”, to help audience to generate their particular judgements. You should see our comprehensive notes on data to learn more about these anomalies.
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Because of this, we recommend warning when evaluating the social media marketing person values posted On this yr’s studies with All those released in prior years, Specially mainly because modifications in noted values could be the result of “corrections” inside the resource data, and variations in genuine user behaviour.
As being a result, variations in ad arrive at might not essentially show any improve during the System’s overall consumer foundation.
Notes: Meta’s promotion means only publish audience gender data for “woman” and “male” people.
By way of example, consumer investigate conclusions posted by GWI often present pretty a unique photo of X use by gender in contrast with X’s own viewers data.
However, for the reason that LinkedIn’s advertisement viewers figures are determined by full registered users as an alternative to every month Lively buyers, it’s unclear no matter if these traits may reflect changes in Lively LinkedIn use also.
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The revised figures as well as the recent cost GDP is going to be produced about two weeks later for the 1st, next and 3rd reference quarters and to the Spending plan Working day to the fourth quarter.
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The corporate’s routinely revised figures suggest that Instagram’s advertisement attain in Hong Kong was equivalent to 49.4 per cent of the full inhabitants At first of your 12 months.
Note: Meta’s advertising sources only publish viewers gender data for “female” and “male” users.
This contrasts Along with the gender data supplied in the advertising and marketing tools of platforms like Facebook, which relies within the gender that users on their own enter in their own website individual profile.